Audience: Providers, office practice managers, and patients with both Medicare and commercial health insurance

Client: Takeda

Goal: Produce an above-brand suite of materials promoting health literacy and equity for both doctors and patients

Role: Named the campaign Well+Informed, developed the campaign voice and style, wrote all pieces (leveraging work from Florida Blue customer experience), and partnered with an art director on the look and feel of the pieces individually and together as a suite