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kristi roberts

  • welcome
  • work
    • BRAND & STYLE
    • UX & CX
    • PAYERS & PHDMS
    • PATIENTS & PROVIDERS
    • SCRIPTS & STORIES
    • FRAMEWORKS & TESTING
  • CV

PVP message testing

Audience: Population health decision-makers

Client: Johnson & Johnson

Goal: Gain market insights from decision-makers on the content being developed for an upcoming payer value proposition deck

Role: Researched, wrote, and laid out messaging deck; participated in live feedback sessions and testing readout summaries with the client

PVP message testing

Audience: Population health decision-makers

Client: Johnson & Johnson

Goal: Gain market insights from decision-makers on the content being developed for an upcoming payer value proposition deck

Role: Researched, wrote, and laid out messaging deck; participated in live feedback sessions and testing readout summaries with the client

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